Outline+Page

Outline Page

I. Introduction A. The History of Nike, Inc B. Nike, Inc. has been the largest sportswear supplier in the world since the late 1970s. They have been "bringing inspiration and innovation to every athlete" by helping them gain a competitive edge in their sport

II. Early History A. The founders of Nike 1. Bill Bowerman 2. Phil Knight B. How it began 1. Blue Ribbon Sports 2. Jeff Johnson

III. Nike in the 1970s A. Getting started 1. BRS retail store 2. product brochures and company catalogues B. The split from Tiger 1. Nike forms in 1971 2. Steve Prefontaine promotes Nike

IV. The '80s and the '90s A. Nike enters the '80s on a roll 1. New shoe technology 2. Nike completes IPO B. Fall and rise 1. Nike begins to fall from the top of the chart 2.Michael Jordan and Bo Jackson save them C. The '90s 1. Nike head quarters is built 2. Sponsorship comes into play

V. Present Day Nike A. New Nike 1. New shoe technology is a huge success 2. New marketing strategy brings in customers B. Nike moves on 1. Nike moves on to new sports 2. Nike helps to innovate new sports